Wise Woman Herbals® New Brand Design 2018

Wise Woman Herbals® is ushering in a new era for the professional brand practitioners have trusted since 1989. The new label design places our botanicals front and center and offers distinct labeling for your professional only products.


This year, Wise Woman Herbals is celebrating thirty years of helping practitioners improve patient health by providing the very best quality botanical products and supplements. Since our founding in 1989 by natural medicine pioneer Dr. Sharol Tilgner, we've strived every day to produce the best product possible for our customers using artisanal methods and sustainable sourcing practices true to Dr. Tilgner's vision.

Now, as we embark on a new era in Wise Woman's history - with increased investment in the communities we serve, and in the products that we provide, we are excited to introduce updated brand and label designs that better capture the new spirit of Wise Woman Herbals.

Our heritage is a big part of what separates Wise Woman Herbals from other botanical supplement brands. These new labels call on that heritage, and especially on our commitment to putting nature at the center of each of our formulations. Our new labels point to the future of Wise Woman Herbals, with a re-focus on supporting the practitioner-patient relationship.

A magenta colored bar now clearly identifies products reserved for practitioners to dispense to their patients as part of a care plan, visually separating those products from a limited range of botanical formulas available directly to consumers.

The new branding takes Wise Woman Herbals back to its heritage, back to our love for the plant, and back to our commitment to producing the absolute best product for our practitioners, for their patients, and for our other partners in the healthcare community. At the same time it positions Wise Woman for a new era of increased investment and participation in the communities we serve, and in improving the health of patients worldwide.


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